Patta is a Brazilian pet-lifestyle brand built around the relationship between people and their dogs. More than creating collars, harnesses, leashes, and charms, the brand turns everyday accessories into tools for self-expression, movement, and connection. The walk is Patta’s point of view: a shared ritual where the body moves, the mind slows down, and the bond between human and pet becomes visible. “Walk Mode On” captures this attitude, transforming an ordinary moment into an experience shaped by style, well-being, and belonging. For people who see their pets as an active part of their lives, Patta creates a culture where going outside feels personal, expressive, and unmistakably their own.


EXPRESSIVE AND URBAN. PLAYFUL. MOVEMENT, STYLE AND BELONGING.

Patta starts from a simple idea: life moves better together. The identity translates that thought into a bold, flexible, and highly recognizable visual system. The organic wordmark feels soft yet energetic, with forms that lean into one another like the rhythm of a pair walking side by side. Oversized typography, bright yellow, tonal color combinations, spontaneous compositions, and graphic interventions give the brand a social and culturally connected presence—playful without becoming childish, expressive without losing clarity.

The dog-tag-inspired containers frame products, photographs, messages, and everyday moments, creating a proprietary structure that adapts across packaging, campaigns, social media, and physical environments. Barkz extend the identity from graphic language into the product itself, turning icons into collectible expressions of personality. Photography keeps the relationship at the center: real affection, shared routines, movement, humor, and the small rituals only each duo understands. The contrast between bold sans-serif typography and editorial type adds both immediacy and character, while the symbol works as a seal, avatar, and compact signature. Together, these elements create a living identity—variable by collection and context, but consistently Patta.